Are you a restaurant obsessive? Do you know someone who is? You know what I mean. You’ve got a group dinner coming up. After back and forth about time and location and type of cuisine, you all agree on a restaurant and make a reservation. Most of you likely leave it at that.
But there seems to be one in every group who goes to the restaurant website and scours the menu. He hits multiple review sites, social feeds, and turns to search to find every scrap of information available. Maybe he’s just trying to get a jump on the ordering process. Maybe he wants to see prices. Maybe he wants to see photos of the food or which dish is considered the house specialty. Maybe he wants to be a helpful hero, crafting the best possible experience for everyone else.
Not only does he want to be prepared, but he finds the preparation emotionally rewarding.
Today, people can—and do—optimise their lives with search. Whether it's taking a vacation or going out to dinner, people curate their experiences before they go. It helps them get excited, lets them feel more confident and less anxious, and makes them feel like they’re getting the most out of every moment.