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SEO Training: 7 easy-to-spot signs your website needs optimising

16/9/2015

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SEO Training Courses to improve your business website

SEO to increase your traffic and conversions

If you can’t remember the last time your website marketing was redesigned or you even thought about search engine optimisation training courses (SEO), then you might be in trouble. Of course if this applies to you, and your traffic and conversions are consistently growing month after month, then you might be OK. Maybe you have trained in SEO (Search Engine Optimisation) training courses and are a full bottle on marketing. On the other hand, just because everything looks like it is heading in the right direction, doesn’t mean that you can’t do even better. So regardless of the age of your website, if you see any of the following 7 signs, then it will definitely pay you to perform a full SEO audit on your website content.
1.           Organic traffic to your website has levelled off: All things being equal, you should see a steady increase in traffic month by month. If your search engine traffic has levelled off for a few months, then it is time to learn from SEO (Search Engine Optimisation) training courses. SEO training  courses teach how to perform an SEO audit and find out the cause of this  website marketing glitch.

2.           You notice a sudden drop in traffic: Once you have recovered from the shock, a big drop can occur because search engines can’t index your site for some reason or that you have been slapped with a Google penalty. Whatever the reason, an SEO marketing audit can identify it and help to fix it.

3.           Your rankings have taken a sudden dive: There are so many causes for a sudden drop in rankings that I can’t list them all here. All I can say is that you need serious SEO Training courses  on marketing immediately. 

4.           Rankings are fine, but conversions are down: A drop in conversions usually means that there is something wrong on your website that is causing visitors to not convert. An SEO (Search Engine Optimisation) training audit and business marketing training courses can help to isolate the cause and to fix it. SEO Training Courses will improve  your marketing skills

5.           Most of your traffic is from paid ads: This means that your website content is not optimised well for the search engines, which is a shame because you are wasting free traffic. An SEO search engine marketing audit is in order.

6.           Your bounce rate is high: Again there can be many causes here, from poor web copy, to duplicate content, inadequate SEO, slow loading web pages, no call to actions – just have an SEO audit and sort it out sooner rather than later. SEO training is essential

7.           Your competition consistently outranks you in the serps: Whilst this is frustrating, the cause usually relates to your niche and the authority of your competition. Next are backlink profiles, on page SEO and off page SEO, website design, website content copy and duplicate content, to name just a few of the reasons your competition may be outranking you in the serps.

8.            Organic traffic to your website has levelled off: All things being equal, you should see a steady increase in traffic month by month. If your search engine traffic has levelled off for a few months, then it is time to learn from SEO (Search Engine Optimisation) training courses. SEO training  courses teach how to perform an SEO audit and find out the cause of this  website marketing glitch.

9.           You notice a sudden drop in traffic: Once you have recovered from the shock, a big drop can occur because search engines can’t index your site for some reason or that you have been slapped with a Google penalty. Whatever the reason, an SEO marketing audit can identify it and help to fix it.

10.      Your rankings have taken a sudden dive: There are so many causes for a sudden drop in rankings that I can’t list them all here. All I can say is that you need serious SEO Training courses  on marketing immediately. 

11.      Rankings are fine, but conversions are down: A drop in conversions usually means that there is something wrong on your website that is causing visitors to not convert. An SEO (Search Engine Optimisation) training audit and business marketing training courses can help to isolate the cause and to fix it. SEO Training Courses will improve  your marketing skills

12.      Most of your traffic is from paid ads: This means that your website content is not optimised well for the search engines, which is a shame because you are wasting free traffic. An SEO search engine marketing audit is in order.

13.      Your bounce rate is high: Again there can be many causes here, from poor web copy, to duplicate content, inadequate SEO, slow loading web pages, no call to actions – just have an SEO audit and sort it out sooner rather than later. SEO training is essential

14.      Your competition consistently outranks you in the serps: Whilst this is frustrating, the cause usually relates to your niche and the authority of your competition. Next are backlink profiles, on page SEO and off page SEO, website design, website content copy and duplicate content, to name just a few of the reasons your competition may be outranking you in the serps.

SEO - what is it again?

SEO is Search Engine Optimisation and there are many training courses available. There are online  SEO training courses, SEO training workshops and short courses . SEO and marketing training courses provide you with the skill sets needed to have optimal results from your business marketing sites.

So don’t suffer these agonising problems any longer – put the pedal to the metal and have an SEO audit today. You will be impressed at the results.

For more information on SEO training, contact Adam at The SEO Shop: adam@theseoshop.com.au or complete our online enquiry form. 
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