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SEO Training: Search Engine Optimisation (SEO) and how to increase traffic to your website

19/9/2015

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Setting up a marketing website for your business is the easy part, trying to increase traffic to your is a whole different ball game. Even more importantly, you don’t want just any traffic arriving on your website, you want visitors that are likely to convert.

SEO is the smart way to optimise your business exposure - a dozen ways to increase traffic to your website with SEO Training

SEO: 12 ways you can locate your target audience

SEO Training Courses give you the tools to target your audience. Headlines are important. You need to write a catchy headline to attract the attention of your target audience. Just make sure that the content of your post matches the headline and you should see an increase in clicks.

1.     Post frequently: There are no hard and fast rules here, but if you post a few times a week, then your audience is more likely to see your catchy headlines and visit your marketing site.

2.     Write great posts: Write for your audience, so give them important information, tips or humorous titbits and engage with them.

3.     Use your keywords: When you write a blog post, be sure to include your keywords in the title and the content, as this will help to target your audience.

4.     Post to your social networks: Once you have written a new post, make sure to post it to your social networks – if it is interesting, people will share it with their own networks.

5.     Add share buttons on your website: An easy way to encourage visitors to share your posts is to include social sharing buttons on your marketing site.

6.     Don’t forget the tags: SEO (Search Engine Optimisation) training and marketing courses help you learn about search engines, tags and content. These help your visitors to find other similar content on your marketing website, increasing their time on your site and making it more likely that they will convert.

7.     Build an email list: Add a subscriber box to your sidebar and encourage visitors to opt-in to receive a weekly newsletter, for example.

8.     Add media: Consider media marketing by adding videos and images to your website. Add blog which is content optimised. Posts with relevant blog will increase engagement with your target audience. This is another way SEO (search Engine Optimisation)marketing works for you.

9.     Link to your other posts: When appropriate, link to other posts on your website, as this offers your visitor more information on the topic and increases engagement and time on your marketing site.

10.  Spend time on social media: Don’t just send out links to your posts on your social media channels, spend time there interacting with your target audience – ask and answer questions and engage with them.

11.  Respond to comments: One great way to engage with your audience is to respond to their comments on your website. This shows your visitors that you care about them and helps to build loyalty.

The easiest way to increase traffic to your website when people search the net is to engage with your target audience. Use skills learnt from Search Engine Optimisation (SEO) training courses and if you work through these 12 strategies, you should see a noticeable uptick in traffic to your marketing website. SEO (Search Engine Optimisation) training courses and workshops are available and affordable. The smart way to increase your traffic and conversions is to go with SEO.

For more information on SEO training, contact Adam at The SEO Shop: adam@theseoshop.com.au or complete our online enquiry form. 
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