The benefits of SEO for your business

If you haven’t investigated SEO for your business, then you are losing out on a set of strategies that can have profound positive effects on your rankings, traffic, sales and conversions. If you learn the right way to do SEO and you implement it correctly on your website, you are just about guaranteed to see positive results, very quickly.

If you are still not convinced that SEO can help your business, then check out the benefits you will be missing out on:

• Increases organic traffic: Without a doubt, if you optimise your web pages and posts for search engines, you will see an increase in organic traffic. 
  
• Cost-effective: If you learn these techniques yourself, then all it costs you is your time. If you out-source to an SEO expert, then the return on your investment is well worth the cost.
  
• Increases your leads, sales and conversions: If you have the right keywords in the right places on your web pages, then all things being equal, Google is more likely to present your web pages to online searchers than they are to present your competitor’s pages, who are not effectively using SEO.
  
• Works 24/7: Once you have optimised your web pages for search engines, you just set and go. It doesn’t matter if you are on holiday or your offices are closed at night or over the weekend – your optimised pages are always there ready for Google to snatch up and present to searchers.
  
• Increases brand awareness: The more you optimise your web pages, the more Google presents your content to searchers. This increases the traffic to your website, as well as sales and conversions and in the short and the long term, increases the awareness of your brand within the community. 
  
• Gives you an edge on your competition: If your competitors are not using SEO or they are not using it to its full capacity, there is no doubt that you will gain a very substantial competitive edge over them. Google will always select a web page that is optimised well, over one that is poorly optimised.
  
• Expose your business to a larger market: Ranking well in the search engine results pages, increases the exposure of your brand to a much larger market place than you could achieve with more traditional advertising strategies. 
  
• Size doesn’t matter: In the dog eat dog world of marketing, just because you are a small business doesn’t mean that with good SEO, you can’t outrank larger organisations in the search engine results pages. 
  

So, if you want to increase your share of the market place and increase profits, you cannot afford to ignore the benefits of SEO to your business.

For more information on Social Media Marketing or SEO training, contact Adam at The SEO Shop: adam@theseoshop.com.au or complete our online enquiry form.